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Digital & Communication Manager H/F


CHIMIE + TALENTS + IMPACT

Nous connaître

Entité ciblée

Designer de matériaux et de solutions innovantes, Arkema modèle la matière et accélère la performance de ses clients pour créer de nouveaux usages dans l'allègement et le design des matériaux, les produits bio-sourcés, les énergies nouvelles, la gestion de l'eau, les solutions pour l'électronique et la performance et l'isolation de l'habitat.

Acteur mondial de la chimie de spécialités et des matériaux avancés, avec 3 pôles d'activités, Matériaux Haute Performance, Spécialités Industrielles, Coating Solutions, et des marques mondialement reconnues, le Groupe réalise un chiffre d'affaires de 8,8 milliards d'euros. Porté par l'énergie collective de ses 20 000 collaborateurs, Arkema est présent dans près de 55 pays.

A compétences égales, tous nos postes sont ouverts aux personnes en situation de handicap.

Allez au-delà de vos découvertes !  

Référence

2019-9977  

Nous rejoindre

Métier

Communication - Responsabilité Générales Communication

Contrat

CDI

Votre profil

Are you looking for a new position ? We are offering a Digital and Communication Manager position into our Global Strategic Marketing and Business Direction

You have to create visibility and communication tools, relay branding, insert Coating resins in the appropriate digital means to promote contents previously defined enabling market researches and sales through an efficient service platform, with contact points described above, adapted to each communication channel for external and internal purposes

Markets : Architectural and Industrial Coating, PCM, Coil, PSA, Non-Woven, Sealants, Construction, GI, Plastics

Technologies : liquid resins: waterborne, solventborne, powder, additives, Spray dried emulsions

Product lines : atmospheric and pressurized polymer latex, acrylic solventborne, polyester polyols, thermoplastic and reactive polyamides, alkyds, Oil Free PolyEsters, powder polyester resins, additives, MBS, AIMPA

18 plants and 9 regions

You are a chemical Engineer with a bachelor degree in Communication MBA preferred, with more than 15 years of Chemical Marketing and Communication OR Media and Digital Strategist work experience; preferably in a regulated environment

• Experience and knowledge of the use and application of digital media, SEO, UX in B2B value chains, products and technology is needed
• Competitive analysis and other current Best Practice marketing concepts are known
• Experience in Project Management with the ability to drive projects to decision points in a timely fashion
• Close and constant links with ACR Region Presidents, product and market managers
• Get support from Business Intelligence inside ACR and from other BUs
• Solid technical acumen and ability to communicate with confidence & competence within the R&D community
• Acknowledged leadership skills with the ability to successfully interact with and influence other functions – Regional Sales and operations, R&D, Technical Service, Supply Chain, HES, Marketing
• Ability to concurrently support, manage multiple, complex projects in a fast paced and competitive environment.
• Exceptional written and verbal communication skills, effectively, clearly and concisely communicate concepts and growth opportunities at all levels and functions.
• Computer literacy in Microsoft software as well as internet research and other digital tools
• Ability to speak a foreign language (English, French, Spanish) preferred

You will be travelling 30%, of your time, both domestic and international
This role is critical in the BU strategy to “bridge the gap” between competition's and Coating Resins' activity in the field of digital and create visibility of Coating Resins' activity and branding

Vos principales missions

You report to the Strategic Marketing Global Director and work closely with R&D & Regional Marketing, Bu Executives, and corporate experts in Colombes, KoP, Cary, Shanghai, Mumbai, Singapore and Sao Paulo.

About your missions :
• By strategic market, embody each customer profile to better understand, express characteristics and behavior
• Benchmark our competition's digital footprint
• Process ad hoc online customer surveys or barometers
• Define a content strategy aligned with brand positioning, audience expectations and marketing strategy (solution oriented rather than product push) for the key targeted markets of Coating Resins
• Set up and deploy content guidelines and governance
• Optimize Coating Resins' ranking on Search Engine result pages
• Improve the websites' user experience to better engage and convert users
• Define the expected contribution of the digital channels to the business and relevant KPI to measure it
• Optimize Coating Resins presence in social media, develop brand, market, solution and product awareness
• Define and implement regular internal communication for the Business Unit (Positions, Customer events, …)
• Develop mobile tools and adapt content to media in order to optimize digital presence
• Prepare, organize, define participation and manage shows relevant to Coating Resins strategic markets
• Provide monthly progress / activity reports to management, periodic presentations to Global Leadership Team, and ensure consistent flow of quality information and alignment with BU objectives and priorities

Fréquence des déplacements

40% du temps

Rythme de travail

Journée

Vos compétences

Niveau d'études min. requis

Bac +5

Spécialisation

  • Communication
  • Chimie

Niveau d'expérience min. requis

15 ans et plus

Langues

Anglais (Courant)

Localisation du poste

Localisation du poste

France, Ile-de-France, Hauts-de-Seine (92)

Lieu

Colombes